Essentials of Entrepreneurship and Small Business Management
| By: | Norman M Scarborough; Jeffrey R. Cornwall |
| Publisher: | Pearson Education (US) |
| Print ISBN: | 9780134741086 |
| eText ISBN: | 9780134742656 |
| Edition: | 9 |
| Copyright: | 2019 |
| Format: | Reflowable |
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For courses in entrepreneurship.
The foundation to building a successful business
Taking a practical, hands-on approach to entrepreneurship, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business.
Now in its 9th Edition, the text equips students with the tools and critical-thinking skills they need for business success. It dissects case studies, examines successes and failures in the context of the market, and observes the tactics used by today's most successful small business ventures. With this, students develop the skills that will give them a unique advantage in a hotly competitive environment.