Managerial Economics: Theory Applications and Cases
| By: | W. Bruce Allen; Keith Weigelt; Neil A. Doherty; Edwin Mansfield |
| Publisher: | W. W. Norton |
| Print ISBN: | 9780393912777 |
| eText ISBN: | 9780393903539 |
| Edition: | 8 |
| Format: | Page Fidelity |
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Thoroughly updated to reflect the post-crisis, global, and digital economy. Modernized for the 21st century, the Eighth Edition emphasizes strategic thinking by managers and includes over 50 new case studies on events from 2010 to 2012 that prepare students for today’s changing economy.