Entrepreneurship: Concepts and Cases

Entrepreneruship: Concepts and Cases, 2e provides the essentials of entrepreneurship, including key aspects of management, marketing, accounting, and finance for entrepreneurs. This text offers a step-by-step approach to starting a new business venture, while offering real-life entrepreneur stories from both well-known business owners and small-town entrepreneurs. The authors cover the most up-to-date information, including AI (artificial intelligence), the gig economy, and COVID-19, and provide examples of how entrepreneurs and small business owners use crisis management to respond to situations such as the pandemic. The classroom-tested cases are based on actual small business challenges and opportunities. This concise approach to the content allows more time for emphasis on case analysis, discussion boards, and other written assignments during the course.